Company Profile | WOW Ethiopia

WOW Ethiopia

The name of the company, WOW Ethiopia, expresses how customers are amazed when they stand face-to-face with Ethiopia’s beautiful nature, culture and ancient sites.

The logo represents WOW Ethiopia with the W in the middle. It furthermore has four corners, with a corner to the North, East, South and West. It stands for the knowledge of the company in knowing all regions of the country.

The slogan ‘Discover Africa’s hub of heritages’ refers to explore the center of amazing and marvelous heritages of Africa.


Becoming the most reputable and giant tour and travel company by offering a reliable, comfortable and timely tour and travel service across all the corners of Ethiopia and neighboring countries.


To offer diversified, quality travelling and recreation services for both international and domestic tourists. As much as possible this will be done in the respective languages of the customers, against a moderate price.


The objective of WOW Ethiopia are to:

  • Provide an excellent travelling experience for customers.
  • Create a financially strong company, with highly qualified staff.
  • Play a vital role for the conservation and development of tourist destinations.
  • Contribute to the improvement of the living standard of the communities.

The Founder

WOW Ethiopia is founded by Mr. Shimels Fentie and has more than nine years of professional work experience in different respected and large tour operation companies. After he used to work as an accountant, and finance/administration head for more than four years, he has been working also as a tour operator manager since October 2014. He has guided many tourists throughout Ethiopia. In this way he became well acquainted with the tour operating business in Ethiopia.

Our Staff

WOW Ethiopia is a well organized company, that works with experienced tour operators, multilingual tour guides, drivers and cooks.