Company Profile | WOW ETHIOPIA Tours & Travel

Wow Ethiopia

The name of the company, Wow Ethiopia, expresses how customers are amazed when they stand face-to-face with Ethiopia’s beautiful nature, culture and ancient sites.

The logo represents WOW Ethiopia Tours with the W in the middle. It furthermore has four corners, with a corner to the North, East, South and West. It stands for the knowledge of the company in knowing all regions of the country.

The slogan ‘Discover Africa’s hub of heritages’ refers to explore the center
of amazing and marvelous heritages of Africa.


Becoming the most reputable and giant tour and travel company by offering a reliable, comfortable and timely tour and travel service across all the corners of Ethiopia and neighboring countries.


To offer diversified, quality travelling and recreation service for both international and domestic tourists. As much as possible this will be done in the respective languages of the customers, against a moderate price.


The objective of WOW Ethiopia Tours are to:

Provide an excellent travelling experience for customers.
Create a financially strong company, with highly qualified staff.
Play a vital role for the conservation and development of tourist destinations.
Contribute to the improvement of the living standard of the communities.

The Founder

Wow Ethiopia is founded by Mr. Shimels Fentie and has more than nine years of professional work experience in different respected and large tour operation companies. After he used to work as an accountant, and finance/administration head for more than three years, he has been working also as a tour operator since October 2014. He has guided many tourists throughout Ethiopia. In this way he became well acquainted with the tour operating business in Ethiopia.

Our Staffs & Equpments

Our company is a well organized tour company that works with experienced tour operators, multilingual tour guides, drivers and cooks. We are also well equipped with camping gear, 4×4 land cruisers and 4WD buses which are in a good condition.